Defining a privacy-respectful business model for digital engagement

At the MyData 2016 conference in Helsinki, long-term PD&TN member organisation Krowdthink was asked to contribute to the session on Trust. Krowdthink presented the idea that companies need to demonstrate to be trustworthy, rather than to seek trust from individuals. They presented a model for how companies should approach this challenge and opportunity.

Co-Founder and Managing Director of Krowdthink Geoff Revill has shared the video of his presentation at the MyData conference.

You can find Krowdthink and Geoff on Twitter at @krowdthink and check out their website at www.krowdthink.com.